Alessandro Noto

Senior Sports Marketing & Partnerships Executive

I help sports properties, brands and organizations create commercial value through partnerships, sponsorship strategy, brand activation, fan engagement and international sports marketing.

With 18+ years of experience across four Olympic and Paralympic cycles, I have built my career in sports environments where visibility cannot be taken for granted and commercial relevance has to be created.

My work combines partnership development, sponsor activation, audience growth, digital strategy and stakeholder management, connecting commercial objectives with content, athletes, events and communities.

My background spans national and international sports organizations, consumer brands, athletes, agencies and executive education, with experience working across European markets and an increasing focus on the U.S. sports business ecosystem.

Certifications

Experience

18+ years across sports marketing, partnerships, sponsorship and brand activation

Since 2007

Sports Marketing, Partnerships & Sponsorship Leadership

At the Italian Fencing Federation, I have worked across sports marketing, partnerships, sponsorship, brand activation, communications and stakeholder management throughout four Olympic and Paralympic cycles, from London 2012 to Paris 2024.

Across the Tokyo and Paris cycles, this work contributed to 80% growth in brand awareness and 50% growth in sponsorship revenue.

I developed, managed and activated partnerships with brands including Ferrero / Kinder Joy of Moving, P&G, Decathlon, Sky Sport, Frecciarossa and Acqua Lete, while securing multiple renewals and sustaining flagship relationships with partners including Kappa, Ferrero and Telpress for up to 17–19 years.

Integrated initiatives across partnerships, digital platforms, content, athletes and events also contributed to 41% growth in federation membership.

Since 2008

Marketing, Partnerships & Brand Strategy Consultant

I advise sports organizations, brands, businesses, athletes and public figures on marketing strategy, partnerships, sponsorship activation, brand positioning, audience development and digital transformation.

My work focuses on turning visibility into measurable value by connecting strategy with partnerships, content, events, digital platforms and stakeholder engagement.

Projects have included sports properties, consumer brands and organizations operating in both national and international environments.

Since 2014

Lecturer in Sports Marketing, Digital Strategy & AI

I teach in postgraduate and executive education programs at institutions including 24ORE Business School and RCS Academy, with a focus on sports marketing, sponsorship and partnerships, digital strategy, audience development and Artificial Intelligence applied to marketing and sports business.

My teaching combines practical frameworks with direct industry experience, helping participants understand how strategy, technology, partnerships and changing audience behaviors are reshaping the sports business landscape.

Speaker

Invited speaker at conferences, master’s programs and industry events, with talks focused on sports business, partnerships, sponsorship, digital transformation, audience strategy, storytelling and Artificial Intelligence.

Publications

I have explored the evolution of sports marketing, communication and audience engagement through writing and research, with a particular focus on digital transformation, brand building and the relationship between sports properties and their audiences.

@Federscherma un Brand 2.0

An analysis of how the Italian Fencing Federation used digital communication and social media to strengthen its brand, grow its audience and support the broader marketing strategy of an Olympic sports property.

Tweet! Si Gira

An analysis of how social media transformed marketing, promotion and audience engagement within the film industry.

Selected Clients & Organizations

Organizations that have directly engaged me for consulting, marketing, partnerships, communication and advisory projects.

Brands & Organizations I’ve Worked With

Through sponsorships, partnerships, brand activations and major sporting projects.

Teaching

Teaching sports marketing, communication and AI in executive education and professional programs.

References and Testimonials

A selection of comments and endorsements received from professionals across sports business, marketing, communication and academia.

Marcelo Vulpis

Giornalista economico

Alessandro è un giovane manager ricco di idee e creatività e questo in un mercato dello sport-business così asfittico è una dote rara. E' una risorsa pro-attiva e carica di energia in tutto quello che fa e questo è un elemento importante soprattutto nelle logiche di un'azienda di sport-business.

Maurizio Goitre

Southern Europe Communicator Manager

Alessandro è una garanzia. E' innanzitutto una persona concreta, "perla rara" nel mondo dello sport. E' tanto facile e piacevole lavorare con lui quanto lo è diventarne amico. Precisione, organizzazione, simpatia, visione strategica e passione per il suo lavoro e il mondo dei new media fanno di lui un professionista serio, affidabile e soprattutto innovativo (Social Media). Crede sempre in quello che fa e risolve i problemi. Non è poco.

Giuliano Noci

Vice Rector for China, Politecnico di Milano

Alessandro è un manager molto serio e motivato. Esprime un gusto per l'innovazione e il cambiamento. Ama le sfide, tanto che ha deciso di lanciare la sfida del marketing digitale in Federscherma: i risultati parlano da soli...
Sono convinto che riuscirà sempre più ad esprimere al meglio il suo talento e la sua voglia di costruire.

Roberto Santoprete

Product Management, Marketing & Advertising

Alessandro ha una ottima capacità di gestire dei piani di comunicazione, crede nel potere del marketing, ha ottima disposizione nelle relazioni pubbliche e sa attuare le nuove regole dettate dai social media.
Ritengo che abbia carisma, dimostra abilità nel parlare in pubblico e nel negoziare e rendere efficaci gli incontri interaziendali che affronta considerandone le criticità e offrendo innovazione. E' un sicuro leader.Sono convinto che riuscirà sempre più ad esprimere al meglio il suo talento e la sua voglia di costruire.

Strategy, Partnerships & Commercial Growth

Building commercial and cultural relevance through sports

I am open to senior leadership, advisory and strategic collaboration opportunities across sports properties, agencies and consumer brands, with a particular focus on partnerships, sponsorship, commercial strategy, brand activation and international growth.

Fully authorized to work in the United States without sponsorship.

Feel free to get in touch. [email protected]