Alessandro Noto

Senior Sport Marketing and Partnerships Strategist

I help sports properties, brands and organizations grow through partnerships, brand activation, fan engagement, digital strategy and stakeholder-driven communication.

I have built much of my career in non-mainstream sport environments, where visibility is not guaranteed and commercial value has to be unlocked through creativity, partnerships, storytelling and community relevance.

I bring nearly 20 years of experience across sport marketing, partnerships, sponsorship, brand activation, digital strategy and storytelling.

My background combines strategic thinking, relationship-building and hands-on execution in Olympic and Paralympic sport, non-mainstream sports environments, education and brand advisory.

Certifications

Experience

Over 10 years of experience in consulting and training

Since 2007

Sport Marketing, Partnerships and Communications Leadership

At the Italian Fencing Federation, I have worked across marketing, partnerships, communication and stakeholder engagement in a complex Olympic and institutional environment. My role has focused on increasing visibility, strengthening sponsor value, growing audience relevance and helping position fencing as a more commercially and culturally compelling property.

Since 2008

Marketing, Brand Activation and Digital Strategy Consultant

I have advised organizations, brands, public figures and businesses on digital strategy, audience development, storytelling, brand positioning and activation. My work has often focused on contexts where visibility is not automatic and value has to be built creatively rather than simply amplified.

Since 2014

Lecturer in Sport Marketing, Digital Communication and AI

I teach in postgraduate and executive education programs, with a focus on sport marketing, digital communication and AI applied to marketing and sport business. Teaching has strengthened my ability to translate complex industry dynamics into clear, practical frameworks.

Speaker

Invited speaker across conferences, master’s programs and industry events, with talks focused on sport business, partnerships, digital transformation and AI.

Publications

Over the years I have also explored marketing and communication through writing, with projects focused on social media, sport communication and the changing dynamics of audience engagement.

@Federscherma un Brand 2.0

A reflection on how the Italian Fencing Federation approached digital communication and social media as tools for brand building and audience development.

Tweet! Si Gira

An analysis of how social media marketing has changed promotion and audience dynamics in the film industry.

Selected Organizations and Brands

Over the years I have worked as advisor with sports organizations, consumer brands, media properties and public figures across strategy, partnerships, communication, digital activation and audience growth.

Teacher

References and Testimonials

A selection of comments and endorsements received over the years from professionals across sport, communication, academia and marketing.

Marcelo Vulpis

Giornalista economico

Alessandro è un giovane manager ricco di idee e creatività e questo in un mercato dello sport-business così asfittico è una dote rara. E' una risorsa pro-attiva e carica di energia in tutto quello che fa e questo è un elemento importante soprattutto nelle logiche di un'azienda di sport-business.

Maurizio Goitre

Southern Europe Communicator Manager

Alessandro è una garanzia. E' innanzitutto una persona concreta, "perla rara" nel mondo dello sport. E' tanto facile e piacevole lavorare con lui quanto lo è diventarne amico. Precisione, organizzazione, simpatia, visione strategica e passione per il suo lavoro e il mondo dei new media fanno di lui un professionista serio, affidabile e soprattutto innovativo (Social Media). Crede sempre in quello che fa e risolve i problemi. Non è poco.

Giuliano Noci

Vice Rector for China, Politecnico di Milano

Alessandro è un manager molto serio e motivato. Esprime un gusto per l'innovazione e il cambiamento. Ama le sfide, tanto che ha deciso di lanciare la sfida del marketing digitale in Federscherma: i risultati parlano da soli...
Sono convinto che riuscirà sempre più ad esprimere al meglio il suo talento e la sua voglia di costruire.

Roberto Santoprete

Product Management, Marketing & Advertising

Alessandro ha una ottima capacità di gestire dei piani di comunicazione, crede nel potere del marketing, ha ottima disposizione nelle relazioni pubbliche e sa attuare le nuove regole dettate dai social media.
Ritengo che abbia carisma, dimostra abilità nel parlare in pubblico e nel negoziare e rendere efficaci gli incontri interaziendali che affronta considerandone le criticità e offrendo innovazione. E' un sicuro leader.Sono convinto che riuscirà sempre più ad esprimere al meglio il suo talento e la sua voglia di costruire.

Strategy, Partnerships and Communication

Let’s build relevance, engagement and commercial value

If you are looking for support across sport marketing, partnerships, brand activation, communication or education, feel free to get in touch. [email protected]